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Here are some other things you should keep a close eye on:
- Check for broken links and other technical faults on your site.
- Search for keywords relevant to your industry to see if your site turns up in the search results.
- Check your competitors' sites regularly to see if they're running any special promotions or have any new products.
- Search the web for random phrases from pages on your site to make sure no one is using your content without linking back to you.
- Search on your own company name and URL to see if anyone's saying anything bad about you.
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